LEARN & ACT FOR THE PLANET

Our Documentation Page

Our Mindmaps

  • Emma BOSSARD To what extent can the individual and global actions developed by Man save the planet and the beings living on it?
  • Malo LACOUR – PATY Can human turn the situation by a common awareness?
  • Emma DECAMPS Why is pollution prevention important?
  • Camille MACLATCHY Chaque citoyen du monde est-il prêt à imaginer les solutions pour éviter une catastrophe?
  • Sokhna-Diarra NDIAYE Comment sensibiliser les individus sur l’impact de l’environnement sur leur bien-être?


    • Our project definition

    After having developed our mindmaps, the next step in the development of our project was an in-depth brainstorming session. This allowed us to precisely define the problem we were trying to solve, our target and our market, as you can see below:

    Our project is based on a simple observation: 85% of French people place the environment at the heart of their concerns in 2020.

    81% of French people are ready to change their consumption habits but don't know how: that's why we have chosen to develop Daily Green, with a view to changing the habits of the French to be in line with the preservation of the environment.

    The purpose of our application is to help the French inform themselves about ecological and environmental issues. Our thinking is based on the following statement: Everybody doesn’t have the same knowledge about the environment and so, we don’t act equally for the planet.

    We are part of the first generation that knows, that can and that must act. Ignorance, indifference or concealment, humans can no longer find excuses. People need to educate themselves.


    Our main goal is to raise awareness regarding climate change. We are optimistic and we know that if people have daily information about our dear planet, it will encourage them to take action to preserve it.

    Our project is for those who are already making small changes in their way of life like waste sorting, stop buying fast fashion clothes…) AND for people who barely know their personal and global impact on the planet and that are ready to take the first step.

    WHAT is our concept?

    We didn’t come up straight with this project. At first, we got inspired by an app named “Co-star” that offers personalized content according to the user’s astrology and ascendent. The user receives one notification a day and that is what hold our attention. We then, connect it to the environmental dimension and that is how we came with this idea: create a mobile application that gives the user a daily content about the planet. Our main goal was clear from the start: educate in a fun way our end users. Choosing name was very easy: we wanted something understandable and eye-catching. After a quick research on the key words of our concept we decided to name it Daily Green.

    HOW to deliver the information?

    Next, we focused on the content: we wanted it to be diversified to keep our clients entertained. Our team brainstormed on what could be the different types of information delivered. We ended it up with 5 (stats, news, tips, quotes and videos) and we then have the idea to associate each day of the business week to a type of content. It was a voluntary decision to let the users off their phones during the weekends. It also permits not to overload them with notification on their free time. Our next challenge was to make the users want to return on our app. We chose not to give them access to all the content we provide and only to give the daily 2 minute read lesson. Thanks to that, he is more willing to reuse it.

    WHO are our end users?

    Our project is for those who are already making small changes in their way of life (like waste sorting, stop buying fast fashion clothes…) AND for people who barely know their personal and global impact on the planet and that are ready to take the first step. There is something for everyone: from those who are just beginning to take an interest in the ecological transition to those who have already made changes in their daily lives in favor of the environment and want to take it further.

    WHY would people use our app?

    Our app is for every person that owns a mobile phone and that want to know more about the environment. There are many reasons why our mobile app useful. Daily green offers the users pretty much all type of planet related information they could look for WITHOUT having to make ANY research. They will learn the good practices and habits to take, to educate little by little their family, to raise awareness towards the environment…

    WHERE and WHEN is the app available?

    Daily Green is already available on the main applications store.

    Wireframe of our project

    We made a model of our project in order to bring the idea to life. This was the first draft of what our application would look like. It allowed us to think for the first time about how we could improve the user experience.

    In fact, wireframes are simple black and white layouts that indicate the specific size and location of page elements, site features, conversion areas and navigation for your website/application.
    We wanted the application to be very simple to use, so that it could be used by everyone. We went to 1 screen = 1 feature.
    Even though notifications are at the heart of our application, we decided not to display them because we didn't have a handle on the design.

    Our users tests

    Target selection :

    We tested our application on a rather young target, mostly students, since it's our main target. Even though, it could be used by an older target. This rather young target, comfortable with applications, allowed us to get more feedback on the user interface, the simplicity of the application and its usefulness.

    Feedback :

    Thanks to the user tests, we were able to improve the design of our application, especially the background, the colors and the logo. We were also able to improve the functionalities on the home page and the search page.

    • We changed the background color, which used to be #FCF1D8 – oldfashioned – for #FFFCFA. We also made some changes in the use of the colors on texts, in order for the main information to stand out.
    • We changed the font from Libre Baskerville to Mada, to make the app more modern.
    • We had some improvements to do on the search page: put some content in the search bar - better understanding -, add the logo on the page, a “See All” category and link a result page to this one. The logo – header – used to be in every page, which is not useful, and take too much space, so we deleted the header on most pages, and rearranged the pages.
    • The users would like the articles to be sorted from A to Z.
    • In order to give more substance/relief to our application, we used a drop shadow effect, and added a background photo behind the lesson of the day (Home Page).

    Conclusion :
    At the end of the test sessions, the users thought the app was very easy to use, clear, effective, pretty (good use of colors) and very intuitive. According to them the content is pretty relevant, it goes straight to the point, and aims to reach everyone. The users appreciated the notifications options.

    You cand find here our two users tests:

    Tests session 1
    Tests session 2


    Our Mockups

    After getting all our user feedbacks, we were able to improve our mockup as much as possible to make our application functional and fluid.
    It was very important for us to offer the closest experience to reality to our user, so that he could gave us the best feedback possible. By taking into account their feedbacks we were able to achieve an almost real life test, and it has been very appreciated.
    We now believe that our app is ready to be commercialized.

    From this Mockup :



    To this final one :



    PS: You will found the graphic charter on the link above.

    How could the project be developed to go further?

    We could give the choice of the importance level and precision of the information given.
    We were thinking about adding a premium version with documentaries and reports linked to the topic.
    We also thought to propose a personnalized content depending the user's favourite information.

    About the app in general, we aim to create partnerships with other applications, websites or associations and to connect them with our content. We already have a few, like Too Good To Go, Yuka or Ocean's zero which are popular with our clients, but we also want to promote new apps, website, online and physical small businesses that share the save values as ours. We want to give them the recognition they deserved as they are cruelty free, bio or eco-friendly. It is also a real added-value for our customers as it contributes to change and improve their way of life. In sum, this is a real win-win situation : ethical businesses get visibility, our users act for the planet and our company achieve its goal.

    In order to make the best out of our mobile application we plan to use the following technical tools: medium (for the notification and blog part), glideapps (turns spreadsheets into beautiful, easy-to-use apps, without code), and wix (landing page).